Part of our sponsorship deal incorporates visits to the companies office for promotion. A race car is a massive attraction as it is not usually seen in public. Employees can get up close to it and talk to the driver 1 on 1, which provides an interesting insight into racing.
Racing is a sport which is not easy to get close to, because of the nature of it and the amount of work that goes on behind the scenes most teams do not allow the public near the car. We, on the other hand, encourage members of the public to come and see the car on promotional days.
We gave each of our sponsors a framed 'action' shot of Ben racing throughout the first half of the year.